Channels and Alliances

Strategic Alliances

A service that provides Strategic Alliance leaders and executives in the information technology market with the opportunity to drive innovation and better decision making through research, analyst engagement, and industry/peer collaboration. Through this service, members engage directly with other industry-leading alliance leaders in peer-to-peer problem-solving discussions, member-led research, and direct engagement with Strategic Alliance analysts to address vendors’ specific needs. This council-led approach provides a unique experience in which alliance leaders can access the analyst resources of IDC, work with other industry professionals to drive a common research agenda, and share best practices in areas that are important in the development of industry alliance practices and also equally important to the executives of your business.
Markets and Subjects Analyzed

Strategic alliances trends and analysis
Industry predictions and effects on strategic alliances
Industry best practices sharing related to strategic alliances
Benchmarking to compare industry progress
Alliance go-to-market trends and best practices
Key alliance metrics, including alliance investment benchmarks and influenced revenue measurements
Trends and best practices in alliance operations, management, and development
Innovation (using alliances to drive innovation and innovative alliance practices)

Core Research

Alliance Leadership Council Meeting Highlights
Alliance Best Practices and Benchmarking
Alliance Organization Trends and Notable Practices
Coverage of Partnering/Alliance Industry Events
Evolving Alliance KPIs/Metrics
Partnering in the Cloud
Alliance Ecosystems or the Role of Alliances in Overall Business Ecosystems

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered

What are the ongoing market forces that affect how alliance executives shape the future direction of strategic alliances?
What are the characteristics of successful alliances?
How are companies investing in and resourcing their alliances?
How do the alliance best practices of companies compare with one another?
How do leading vendors evaluate the performance of individual alliances and programs?
How can companies’ alliance programs be improved (or their approach to alliances)?
How can the industry work together to further improve the quality and performance of alliances as a business driver?